Statement of intent

Statement of intent – Grace Butterfield:

For my A Level Media course work I am intending to create a music video for the song Dum Dum by Kideko, Tinie Tempah, Becky G. This genre of music is dance and I am planning on having that feature throughout the music video. After listening to the song and thinking about the visual aspects of the video, I made the decision that I will need to edit the song. I will remove the majority of Tinie Tempah’s parts as I feel it contradicts the story I want to tell. I will use the audio version of the song and the chorus of the original track to create the song for my music video. This will give the music video a narrative to follow and led to the creation of the name. I have decided to name the group Garden Of Eden as the song is all about the temptation of love and this linked to the temptation of the Garden of Eden. My main artist in the music video will take on the character of Eden and links will be made throughout.

The concept of the music video will feature a boy and girl whose friendship is a key to the story. The video will show the girls perspective and how her feelings for her friend have changed but he hasn’t picked up any of the signals. The main part of the video will take place in a party environment where the girl has had enough of him not reading the situation correctly. To break up this part to the narrative, using other settings, the friendship between the two characters is explored. As the video develops the viewer learns the depth of her feelings. I intend to create a build up by having the viewer try to guess whether or not they end up together. I want to have several different representation feature in my music video. I intend to show gender in my music video and show the divide that society has created. I also would like to feature some form of disability within my video. Overall I want my music video to tell a story that not only can be relatable to the viewer but also challenges stereotypes in a respectful way.

My website will be linked to the Garden Of Eden idea featuring nature as a contrast to the upbeat dance music. This also gives me the opportunity to have theme across my social media as well as having the band become recognisable. The website will have several pages ranging form information about the artists/members of the team to merchandise that you can buy. I will also have a page dedicated to the release of the music video as well as the bands social media platforms. This will help give further hints to the narrative of the music video as well as creating an identity.

The social media platforms will give insight to what went into the production of the music video by posting photos and videos of behind the scenes as well as showing the process. This is in order to create a buzz before the music video is posted on my platforms. I will also use social media to attract my target audience who are aged between 16-25. Social media is a big part of my target audience’s life meaning it is really important I market it is the correct way in order to create a following.